STATEMENT BY THE CARIBBEAN TOURISM ORGANIZATION AND THE CARIBBEAN HOTEL AND TOURISM ASSOCIATION ON CARIBBEAN COMMUNITY HEADS OF GOVERNMENT DECISION TO ADVANCE THE REGIONAL TOURISM AGENDA
BRIDGETOWN, Barbados (21 February, 2017) – The Caribbean Tourism Organization (CTO), the region’s tourism development agency, and the Caribbean Hotel and Tourism Association (CHTA), the umbrella private sector organization, applaud Caribbean Community (CARICOM) Heads of Government for taking the lead in recognising the critical contribution of tourism to the economies of member countries and for their commitment to advancing a regional tourism agenda.
Following a presentation, prepared in collaboration with the CHTA, and delivered by CTO secretary general Hugh Riley to the Caribbean leaders at their 28th intersessional in Guyana last week, the Heads of Government supported the advancement of a series of steps addressing transportation and the facilitation of travel, human resource development, building the creative industries, and the marketing of the Caribbean brand. They also invited CTO and CHTA to come forth with additional information to address the region’s competitiveness and financing for the sustainability of tourism.
They called for an urgent meeting of the Council for Trade and Development (COTED)-Transportation to address air transport issues in particular, including those related to the tourism sector; and supported the establishment of an interim tourism working group to coordinate with regional public and private sector stakeholder groups, the development of specific solutions which can be advanced in priority areas.
The group will comprise representation from the CARICOM Secretariat, the CTO and the CHTA and its mandate includes the preparation of a pilot region-wide public relations and marketing initiative for 2017/2018 for presentation to the Heads at their 38th regular meeting in July.
The CARICOM leaders also agreed that public-private sector partnerships, guiding the development and marketing of tourism for the Caribbean, needed to be more effective and requested that the marketing of tourism encompass, in particular, the eco-tourism product of mainland member states of Belize, Guyana and Suriname.
The CHTA and the CTO firmly believe that tourism is a key driver of socio-economic progress, helping destinations and countries to quickly create jobs and businesses, generate tax revenues and support infrastructure improvements to the benefit of residents and visitor. It is a proven tool to lower unemployment, stimulate indigenous entrepreneurial activity, increase foreign exchange earnings, and grow tax revenues for our treasuries.
However, it is a fiercely competitive business, and we are facing the stark reality that we must find ways of maximizing the collective strength of the Caribbean, if any and all of us are to truly succeed.
The support of the leaders is a progressive and positive move and a welcomed commitment towards furthering the development of our people, so that they can take full advantage of the employment, career and entrepreneurial opportunities available through the region’s largest industry.
We wish to thank the leaders for placing tourism on their agenda. We are particularly appreciative to Prime Minister Perry Christie of the Bahamas, who has responsibility for tourism in the CARICOM quasi-Cabinet, Minister of Tourism Obie Wilchcombe and Minister of Foreign Affairs Fred Mitchell for advancing the proposed initiative at the meeting.
About the Caribbean Hotel & Tourism Association
OUR MISSION STATEMENT
To distinguish CHTA as one of the world’s leading associations representing tourism interests known for providing national hotel and tourism associations and members with exceptional value which generates business and advances a sustainable and profitable industry.
To make the Caribbean the most desirable place in the world to visit, live, work and do business.
CHTA members and national hotel and tourism associations are our primary customers, representing private sector tourism interests including accommodations, all tourism-facing industries and suppliers in and out of the region. Meeting their needs and exceeding their expectations is CHTA’s paramount focus.
The lifeline of CHTA is the two-way connection between the national hotel and tourism associations, with CHTA at the hub. The NHA are connected regionally thru CHTA and locally to the various destination stakeholders.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.
Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.
In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.
For more information on the Caribbean Tourism Organization please visit www.OneCaribbean.org. Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism. Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization. Follow CTO on Instagram at https://www.instagram.com/ctotourism/.