CHTA’s Mission Statement
Our mission is to facilitate the full potential of the Caribbean hotel & tourism industry by serving member needs and building partnerships in a socially responsible and sustainable manner.
CHTA’s Strategic Business Plan
Under the leadership of President Karolin Troubetzkoy and CEO and Director General Frank Comito, the Caribbean Hotel & Tourism Association (CHTA) has developed a Strategic Business Plan with a bold new vision to lead the organization over the next three years.
The plan consists of seven strategic objectives with the core goal of increasing engagement within the membership and National Hotel and Tourism Associations (NHTAs), and strengthening collaborative efforts with synergistic organizations throughout the public and private sectors, including the Caribbean Tourism Organization (CTO) with which CHTA jointly operates the Caribbean Tourism Development Company (CTDC).
CHTA first began in 1959 as a committee of the Caribbean Tourist Association – a public/private sector organization created to promote and market the region – in response to a specific hotel lobby. In 1962, CHTA became an autonomous body as a not-for-profit limited liability corporation registered in the Cayman Islands. CHTA was very much market-focused during its genesis – airlines controlled access, wholesalers controlled traffic and payments, and hotel reps controlled communications with travel agents, while the hotels themselves were not protected. Our main concern back them was for the hotel sector to regain some measure of control and address these issues as one.
CHTA is headquartered in Miami, Florida. The Association is governed by a board of directors elected by the member national hotel associations, according to their size. Two directors are elected to represent airlines, five to represent other allied members, one to represent chain hotels, and one each to represent the Caribbean Society of Association Executives (CSHAE), the Caribbean Association of Industry and Commerce (CAIC), the Caribbean Council (CC), and the Caribbean-Central American Action (C-CAA). The Caribbean Tourism Organization (CTO) appoints three representatives to the CHTA board.
To read more about CHTA and Development History please click here.